Audit Existing Performance
Review the last 3–6 months of paid campaigns, SEO, website conversions and sales feedback. Identify what already works, wasted spend and gaps in measurement.
DIGITAL MARKETING EXECUTIVEDUBAI, UAE / PORTFOLIO 2026
STRATEGY.
GROWTH. RESULTS.
Strategy with purpose. Marketing with impact.Turning digital strategy
Turning digital strategy
into measurable growth.
I connect paid advertising, SEO and analytics to help businesses reach their audience and generate qualified enquiries.
TALK↗
01 / EXPERIENCE4+Years in digital marketing
02 / CLIENTS50+Clients across industries
03 / MARKETUAEBased in Dubai · Market experience
My everyday toolkitTools behind the work
GoogleAds
Meta Ads Manager
Meta Business Suite
GoogleAnalytics 4
GoogleTag Manager
GoogleSearch Console
GoogleBusiness Profile
Semrush
Facebook
Instagram
LinkedIn
TikTok
About me / Basil PK
Strategy, execution
and a focus on results.
I’m Basil PK, a Dubai-based Digital Marketing Executive with 4+ years of experience in Google Ads, Meta Ads, SEO and conversion tracking.
I manage paid campaigns, organic search activities and social media, connecting day-to-day execution with performance reporting. My work includes keyword and audience research, campaign optimization, landing page improvements and GA4/GTM tracking for WhatsApp clicks, phone calls and enquiry forms.
My approach / Established business growth
Marketing Strategy
for Established Businesses
Build on the company’s existing brand, campaigns and customer base. Diagnose performance gaps, improve lead quality and scale the channels that support business growth.
Align Growth Priorities
Agree on priority services, profitable customer segments and realistic targets against the current baseline. Review lead quality, sales capacity and the enquiry-to-sale journey.
Improve Campaign Efficiency
Refine search terms, negative keywords, bidding, audiences and creative testing. Reallocate spend toward campaigns that generate qualified enquiries, not simply cheaper clicks.
Strengthen Conversion & Retention
Improve existing landing pages, offers and calls to action. Test remarketing and customer re-engagement where consent and suitable audience data are available.
Connect Marketing to Sales
Audit GA4/GTM and conversion definitions, remove duplicate counting and distinguish clicks from qualified leads. Use CRM or sales feedback to assess conversion quality.
Scale What Performs
Expand proven audiences, keywords and creatives gradually. Review cost per qualified lead and acquisition cost where sales data is available; adjust budgets against business capacity and outcomes.
02 / Selected experience
Selected case studies.
The objective, my contribution and the account evidence behind two areas of my work.
01 / SEO & SEARCHMulti-brand digital marketing · UAE
Organic visibility, measured.
01
Objective
Strengthen organic search visibility and make website performance easier to monitor.
02
My contribution
Keyword research, on-page and technical SEO, content optimization and internal linking. Monitor organic performance through Google Search Console.
03
View search performance evidence ↗Result snapshot
8.12KSEARCH CLICKS
172KIMPRESSIONS
4.7%AVERAGE CTR
Source: supplied Search Console screenshot, 25 Jul–24 Oct 2026. These are observed account totals; no before-and-after uplift is claimed.
02 / META ADVERTISINGFreelance campaign management · Dubai
From audiences to conversations.
01
Objective
Generate messaging enquiries through targeted Meta advertising and test audiences and creatives.
02
My contribution
Audience research, campaign setup, budget allocation, ad copy and creative coordination, testing and ongoing performance monitoring.
03
View campaign performance evidence ↗Result snapshot
424MESSAGING CONVERSATIONS
AED 1.29COST PER RESULT
Source: one campaign row in the supplied Meta Ads screenshot, 1 Sep–26 Oct 2026. Cost per result converted from INR at 1 INR = AED 0.038706 (02 Nov 2026), rounded to 2 decimals. Messaging conversations are not confirmed sales.
03 / GOOGLE ADSPaid search & display · UAE
Search intent meets campaign execution.
01
Objective
Reach relevant audiences through Google Ads and support business enquiries with campaign optimization and conversion measurement.
02
My contribution
Keyword research, campaign and ad-group structuring, negative keywords, search-term reviews, bidding and budget optimization. Implement GA4/GTM tracking for WhatsApp clicks, phone calls and enquiry forms.
03
View Google Ads performance evidence ↗Result snapshot
242KCLICKS
5.63MIMPRESSIONS
4.29%CTR
AED 178KAD SPEND
Source: supplied Google Ads account screenshot, spanning Q3 2023–Q4 2026. Displayed figures are rounded account totals, not a single-campaign result. Enquiry totals and CPL are not shown in this screenshot, so no lead-quality or CPL claim is made.
My responsibilities follow the supplied CV. Results are reporting snapshots, with their original dates and clearly noted currency conversions; they do not establish incremental impact.
Campaign gallery / Real account snapshots
Proof behind the process.
Google Ads, Meta Ads and organic search performance snapshots. Select an image to explore the details.
01
Google Ads
Paid search & campaign performance
Google Ads
Paid search performance
Account overview showing clicks, impressions, CTR and advertising spend.
02
Meta Ads
Audience targeting & messaging campaigns
Meta Ads
Campaign management
Messaging campaign results, audience campaigns and cost-per-result monitoring.
Meta Ads
Campaign optimization in action
A second view of travel campaigns, budgets and messaging results.
03
SEO & Search Console
Organic search visibility
Google Search Console
Organic search visibility
Three-month search performance covering clicks, impressions, CTR and average position.
04
Google Analytics 4
Website activity & conversion measurement
Google Analytics 4
Website analytics overview
90-day website activity including users, engagement and event tracking. Page titles are blurred for privacy.
Screenshots show separate account views and reporting periods. Meta Ads monetary values are converted from INR to AED for portfolio presentation at 1 INR = AED 0.038706 (02 Nov 2026), rounded to 2 decimals. These are edited presentation images, not native AED account exports. Exchange rate source ↗
Social media / Currently managing
Pages I currently manage.
A selection of my current social media accounts. Open a profile to explore its content.
01 / Services
Services I Offer
Hands-on digital marketing support—from strategy and campaign execution to search visibility, social media and performance measurement.
01
Google Ads Management
Campaign setup, keyword research, ad copy, bidding and budget optimization for Search and Display campaigns.
02
Meta Ads & Lead Generation
Facebook and Instagram campaigns for enquiries and messaging, with audience research, creative testing and ongoing optimization.
03
Search Engine Optimization
SEO audits, keyword research, on-page and technical SEO, content optimization and internal linking.
04
Social Media Management
Content planning, publishing, creative coordination, audience engagement and page management across social platforms.
05
Conversion Tracking & Reporting
GA4 and GTM setup and review for WhatsApp clicks, phone clicks and enquiry forms, supported by clear campaign reports.
06
Digital Marketing Strategy
Business and competitor research, audience planning, channel selection and budget allocation for new or established businesses.
Need support with your digital marketing?
Let’s discuss your requirements ↗03 / My background
Experience that
shapes the work.
Hands-on experience across UAE and Indian businesses, with a focus on lead generation, campaign optimization and clear measurement.
EDUCATION & TRAINING
Bachelor of Business Administration
University of Calicut, Kerala
Digital Marketing Certification
Calicut Digital Academy, Kerala
LANGUAGES
English · Malayalam · Tamil
Bachelor of Business Administration
University of Calicut, Kerala
Digital Marketing Certification
Calicut Digital Academy, Kerala
LANGUAGES
English · Malayalam · Tamil
Digital Marketing Executive
Skill Tech Group of Companies
End-to-end marketing for 5+ brands: paid advertising, SEO, social media, conversion tracking and performance reporting.
Social Media Specialist
Zahra Tours and Travels
Meta lead generation campaigns, audience targeting, budget optimization, creative coordination and social media management.
Digital Marketing Executive
Upskill Careers
Google and Meta campaigns, conversion tracking, keyword research and on-page, technical and off-page SEO.
Digital Marketing Intern
Quad Cubes
Campaign setup, keyword research, social content coordination and digital performance analysis.
04 / Let's connect
Let’s make
your next move.
Looking for a digital marketing professional? Let’s discuss how my paid advertising, SEO and analytics experience can support your team.
Dubai, UAEOpen to full-time opportunitiesNotice period: 1 month